Rocket Lawyer vs. LegalZoom

Rocket Lawyer vs. LegalZoom: Which LLC Formation service is best?

Today, online law services provide businesses and families with all the legal help they need conveniently and affordably. There has never been a more convenient or affordable way to file forms online and contact an experienced attorney, whether starting a business, planning your estate, or just starting a contract. To determine which online legal service is best for you, read our comparison of Rocket Lawyers vs. LegalZoom.

About Rocket Lawyer

The Rocket Lawyer service provider is an online provider of business and legal services, including LLC services.

As a legal services company founded in 2008, Rocket Lawyer provides a wide range of legal services tailored to your business. With a staff of licensed attorneys, the company offers advice in various fields.

About LegalZoom

LegalZoom is an online company that offers a full range of services, including LLC formation and is highly recommended by customers who have used the service in the past. It has over 20 years of experience forming LLCs for small business owners.

They offer a range of legal services, including the formation of LLCs, as well as consultations with attorneys.

Rocket Lawyer vs. LegalZoom: Things in Common

1. Affordable:

LegalZoom and Rocket Lawyer fill the gap between Do-It-Yourself options and hiring a lawyer. Using these services, you can still save hundreds of dollars.

2. Customer Support:

When it comes to not going it alone, hiring a limited liability company (LLC) formation service has the advantage of offering customer service reps who can help solve your problems. Their team is available to answer your questions or address any concerns.

3. Experience:

The customer base of Rocket Lawyer and LegalZoom is in the millions. Both companies have a great deal of experience and a large customer base.

4. Additional Services:

Rocket Lawyer and LegalZoom can also provide many services entrepreneurs may require after their company has been formed. From registered agent service to tax ID numbers and licensing to ongoing compliance, they can provide various services for your business.

5. Guaranteed Services:

A majority of LegalZoom’s competitors do not offer you such assurances. LegalZoom offers a 100% satisfaction guarantee within 60 days of the date of your purchase, while Rocket Lawyer provides a similar guarantee within 30 days.

6. Educational:

These sites include a wealth of information on all sorts of issues that may affect your business if you need additional assistance or are just interested in learning more about the business world.

Side-by-Side Comparisons Of Rocket lawyer And LegalZoom

1. The Basic LLC Package: What do you get?

Rocket Lawyer

Only filing the Articles of Organization is included in the LLC formation package.

As a result, Rocket Lawyer strongly encourages you to subscribe. For subscribers, your first LLC formation is free. Rocket Lawyer also offers a discount on its Registered Agent service and a legal document library (including an Operating Agreement).


A basic package includes an Operating Agreement, a financial account authorization letter, and an Operating Agreement that can be customized. However, it does not include a year of Registered Agent service; you must pay $249.

2. Pricing

Rocket Lawyer:

In contrast to most of their competitors, Rocket Lawyer provides just one kind of business formation service: their general formation plan for $99.99. Instead of offering a variety of formation packages, they only offer one.

Despite offering plenty of add-on features, this package only includes additional features beyond the simple formation of your business entity.

Registered agent service costs $149.99 annually if you subscribe to their $39.99/month legal services plan. For new customers, they will offer free formation services and discounts for existing clients.


The company does not charge any fee to form an LLC. There are also lots of upsell and no registration agent service included in its formation packages, which range from $249-299 per year.

3. Upsells:

Rocket Lawyer

Rocket Lawyer offers several upsells when you form your LLC. These include an EIN and Corporate Kit and Registered Agent services.

A good portion of Rocket Lawyers aimed at making you subscribe by offering discounts. After you subscribe, you’ll get a wide range of options that would otherwise be only available as individual upsells.


There are a lot of upsells offered by LegalZoom, but they are bundled into packages. As a result, LegalZoom charges you more for LLC services, plus some extras you might not need.

During the business formation process, LegalZoom bombards you with offers for other subscriptions, such as the Total Compliance package.

4. Language:

Rocket Lawyer

The subscription model for Rocket Lawyer is different from the pricing packages of the competitors, but they make everything easy to understand.

One of our only issues with Rocket Lawyers’s how they describe their Free Trial.


LegalZoom uses many fancy words to make its services sound like you can’t do them. In addition, LegalZoom isn’t natural in terms of how their packages work in terms of pricing. Many important details about the limitations of the services (especially the Legal Protect Plan) are hidden.

5. Mail Forwarding and Service of Process:

Rocket Lawyer

A Rocket Lawyer attorney scans and emails legal mail sent to your LLC. If the email fails, Rocket Lawyer will send your documents by regular mail.


You can access your documents online at LegalZoom. They also scan and upload legal mail sent to your LLC (including service of process).

6. Experience:


In 2001, LegalZoom began offering online business services and now serves more than 4 million clients, about half of these being businesses.

Rocket Lawyer:

The fact that Rocket Lawyer has served over 20 million customers since 2008 further emphasizes how impressive the company is.

7. Customer support

Rocket Lawyer

They offer mainly phone-based customer support. Their chat feature is primarily meant for existing customers, and their chat representatives need help answering substantive questions about legal services or business formation.


Depending on how you contact LegalZoom, you can call or chat online. Still, if you’re a or just trying to get information, you’ll be you’ll to give them lots of details about your business before they even try to assist you.

8. Turnaround Times


LegalZoom’s turnaround times are determined by the amount you spend. In contrast to other services, LegalZoom’s rates are determined by your state’s agencies.

Their cheapest package takes around 30 business days (six weeks), while their most expensive plan takes 7-10 business days.

Rocket Lawyer:

In contrast to LegalZoom, Rocket Lawyer’s speeds are based on the actual turnaround times of each state. Their website even provides average processing times for every state and standard and expedited options.

9. Ease of Use


There is a bit of confusion in LegalZoom’s policy, almost as if it operates in the reverse direction. Before choosing which formation package you would like to purchase, LegalZoom asks for your personal information, then tries to upsell you several times. We’re unsuWe’rew to know what additional services you want before selecting your base package.

When you work your way through all the upsells and choose your package, the way their order form is structured can lead to some sky-high prices.

Rocket Lawyer:

Since they only offer one formation package, you can easily choose one! Even though navigating through their additional services can be a hassle, it’s still an easy and quick process that took us no longer than ten minutes to complete. They also generally avoid upsells, which we always appreciate.

What Can I Expect From An Online Legal Service?

Most online legal services take you step by step through the process of your legal matters with lawyer services online.

For example, let’s say let’s for you are a Limited Liability Company (LLC). The online legal advice you choose will ask you to provide the necessary information to complete the proper documents, and then you will pay their fee.

You may be charged state filing fees for your documents or a monthly rate depending on your legal service type. You may also have direct access to an attorney with some online services.

Your wallet may be very thankful you chose an online legal service instead of going directly through a lawyer because lawyers’ lawyers get expensive.

What Is the Best LLC Formation Service for You?

Rocket Lawyer and LegalZoom are top online LLC formation services with many features in common. There are, however, some differences you should bear in mind.

Finally, let’s examine what might influence your choice between Rocket Lawyer and LegalZoom.

Choose LegalZoom if:

You can get help with business and personal legal documents online with LegalZoom, which is great if you’re new to the legal system.

With LegalZoom, you can easily find the information you need with its simple interface. The “How did m”st people answer this question?” button stands out. This button lets you see the most popular answers so you know how to answer the question.

Choose Rocket Lawyer if :

With Rocket Lawyer, you can create legal documents, talk to an online lawyer and incorporate your business. In addition, you can print off state-specific legal forms for your business or personal life.

RocketLawyer provides step-by-step instructions that help you complete all your paperwork. You can also create personal documents, such as online wills, divorce papers, and other documents.


In recent years, online legal services have emerged as a game changer in the legal industry, providing businesses and individuals with convenient and cost-effective access to legal help.

In this article, those seeking online legal services can compare Rocket Lawyers with LegalZoom. Based on your specific needs, evaluating and comparing the platforms based on their unique features and benefits is essential. You should choose the right platform based on your unique situation and needs.